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<\/div>\nTravellers will see the new logo by the end of December this year.<\/p>\n<\/div>\n
New Delhi: <\/b><\/p>\n
Air India today unveiled a new brand identity and new aircraft livery as the airline plans to transform its fleet with a historic purchase of 470 new aircraft in a multi-billion-dollar deal.<\/p>\n
The Tata-group-owned airline said the new logo, ‘The Vista’, “captures the essence of bold new India, which marks a milestone in its Vihaan.AI transformation.”<\/p>\n
‘The Vista’ is inspired by the peak of the gold window frame, which the airline said, “signifies limitless possibilities, progressiveness and the airline’s bold new outlook.”<\/p>\n
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<\/div>\n<\/div>\nTravellers will see the new logo by the end of December this year, when Air India’s first Airbus A350 enters the aircraft fleet.<\/p>\n
The livery and design features a palette of deep red, aubergine, and gold highlights, as well as a chakra-inspired pattern.\u00a0The iconic ‘Maharaja’ of Air India, which was been central to Air India’s identity will stay but with a changed look.\u00a0<\/p>\n
“Our transformative new brand reflects an ambition to make Air India a world-class airline serving guests from around the globe, and that represents a new India proudly on the global stage,” Air India CEO Campbell Wilson said.<\/p>\n
“The new Air India is bold, confident, and vibrant, but also warm and deeply rooted to its rich history and traditions that make Indian hospitality a global benchmark for standards in service,” he added.<\/p>\n
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<\/div>\n<\/div>\nAir India has signed purchase agreements for 470 new aircraft from Airbus and Boeing in a $70 billion deal. The deliveries will begin by November.<\/p>\n
The purchase agreement was signed in June this year on the sidelines of the Paris Air Show. The orders include 34 A350-1000, six A350-900, 20 Boeing 787 Dreamliners and 10 Boeing 777X widebody aircraft, as well as 140 Airbus A320neo, 70 Airbus A321neo and 190 Boeing 737MAX narrowbody aircraft.<\/p>\n
The new logo and new aircraft livery reflect the changes in Air India. The airline’s fleet is undergoing a transformation and the airline is leasing and buying 20 widebody aircraft this year, Mr Wilson said.\u00a0<\/p>\n
In a $400 million programme, the airline will completely refurbish the interiors of its legacy fleet of 43 widebody aircraft, which commences mid-2024.<\/p>\n
The airline will undergo several changes which include; A new website and mobile app, offering a significantly improved web experience with new digital tools and features. The airline is investing in building completely new lounges at Delhi and New York JFK airports.<\/p>\n
Air India hired over 5,000 new people, including 3,200 Cabin crew and nearly 1,000 Cockpit crew.\u00a0Air India is undergoing a five-year transformation roadmap under Vihaan.AI, to become a world-class airline.\u00a0<\/p>\n<\/div>\n