{"id":7220,"date":"2023-07-25T08:25:44","date_gmt":"2023-07-25T07:25:44","guid":{"rendered":"https:\/\/loktaknews.com\/as-twitter-is-named-x-a-look-at-elon-musks-s3xy-naming-strategy-for-cars\/%e0%a4%8f%e0%a4%95%e0%a5%8d%e0%a4%b8%e0%a4%95%e0%a5%8d%e0%a4%b2%e0%a5%82%e0%a4%b8%e0%a4%bf%e0%a4%b5\/"},"modified":"2023-07-25T08:25:44","modified_gmt":"2023-07-25T07:25:44","slug":"as-twitter-is-named-x-a-look-at-elon-musks-s3xy-naming-strategy-for-cars","status":"publish","type":"post","link":"https:\/\/loktaknews.com\/?p=7220","title":{"rendered":"As Twitter Is Named X, A Look At Elon Musk’s ‘S3XY’ Naming Strategy For Cars"},"content":{"rendered":"

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Elon Musk speaks beside Tesla Model Y in Hawthorne, California on March 14, 2019.<\/p>\n<\/div>\n

Elon Musk officially rebranded Twitter as X, ending the era of the blue bird and starting a new one starting at the company. This is a move that is part of the world’s richest man’s fascination with the letter X. It is also a continuation of the steps he has taken to realise this dream. In recent years, his other company Tesla rolled out cars to complete the ‘SEXY- line-up. However, the renaming of its entry level sedan from Model E to 3 changed it to “S3XY”, as per Mr Musk.<\/p>\n

According to several tweets going viral after Twitter’s renaming, the X identity was born when he launched an online banking services platform called X.com that later became part of PayPal. Mr Musk walked away with $165 million, and the dream to create a bigger X brand.<\/p>\n

That obsession led him to establish Space Exploration Technologies Corporation, also known as SpaceX. As per claims made by several social media users, the X in the name symbolised a rocket’s trajectory.<\/p>\n

He then envisioned a car line-up with model names that spelled out “SEXY”. So, Tesla, the electric car manufacturer owned by Mr Musk, started launching Model S and later on, Model X and Y.<\/p>\n

However, Ford had already acquired the rights to Model E, which sounded Henry Ford’s iconic Model T, as per an old USA Today<\/em> report.<\/p>\n

The company also told the US outlet that in 2010 Tesla had signed a contract in which, “among other things, Tesla agreed not to register or use Model E. When Tesla later sought to register the Model E trademark, Ford insisted that Tesla abide by the parties’ earlier agreement.”<\/p>\n

As the car launched in the US in July, 2017, Mr Musk tweeted, “Model 3 was going to be called Model E, for obvious dumb humor reasons, but Ford sued to block it, so now it is S3X. Totally different :)”<\/p>\n

Now that all four models have been launched (the last to launch was Model Y in 2020), there is speculation that Tesla will drop the ‘Model’ plus ‘letter’ naming scheme to complete the ‘S3XY’ line-up.<\/p>\n

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