![\"Netflix](\"https:\/\/c.ndtvimg.com\/2023-07\/l0mpp1q_netflix-unsplash_650x400_20_July_23.jpg\"\/ "\\"Netflix")
<\/div>\n<\/div>\nNew Delhi: <\/b><\/p>\n
Netflix on Thursday announced that it has ended password sharing in India, announcing that only members of a household will be able to access one account. The decision is part of a global crackdown – announced in May – on users sharing passwords with people beyond their immediate family as the company seeks to shore up revenue after a rough patch last year.<\/p>\n
“Everyone living in that household can use Netflix wherever they are – at home, on the go, on holiday – and take advantage of new features like Transfer Profile and Manage Access and Devices,” the streaming giant said in a statement.<\/p>\n
The company said it has initiated the distribution of emails to customers who are sharing Netflix outside their household in India.<\/p>\n
The members can use Netflix at home, on the go, on holiday and take advantage of new features like Transfer Profile and Manage Access and Devices, the company said.<\/p>\n
“We recognise that our members have many entertainment choices. It is why we continue to invest heavily in a wide variety of new films and TV shows – so whatever your taste, mood or language and whoever you are watching with, there is always something satisfying to watch on Netflix,” it said.<\/p>\n
Netflix in May imposed restrictions on password-sharing in more than 100 countries including prominent markets like the United States, Britain, France, Germany, Australia, Singapore, Mexico, and Brazil.\u00a0<\/p>\n
The crackdown has helped the company add nearly 6 million subscribers globally.<\/p>\n
The streaming giant finished the recently ended quarter with a total of 238 million subscribers and a profit of $1.5 billion, according to an earnings release.<\/p>\n
“Let’s face it, the crackdown on passwords is working,” Navellier and Associates chief investment officer Louis Navellier said of Netflix, according to news agency AFP.<\/p>\n
“I was ecstatic with the results; I think they hit the ball out of the park with subscriber growth.”<\/p>\n
In its earning statement, the company said that the policy would expand to all its markets worldwide.<\/p>\n
To convert non-paying users, Netflix has introduced “borrower” or “shared” accounts, in which subscribers can add extra viewers for a higher price or transfer viewing profiles to new accounts.<\/p>\n
Netflix launched an ad-subsidized offering around the same time as the crackdown, and on Wednesday eliminated its lowest priced ad-free plan that cost $10 a month in the US.<\/p>\n
“The decision to cut its basic tier is an effort to bolster advertising by elevating the price difference between its advertising and non-advertising tiers,” said Insider Intelligence principal analyst Ross Benes.<\/p>\n<\/div>\n