![\"Sylvester](\"https:\/\/i.ndtvimg.com\/i\/2016-10\/amul-girl-facebook_650x400_61476992901.jpg\"\/ "\\"Sylvester")
<\/div>\nRahul daCunha, Sylvester daCunha’s son, is now at the helm of the advertising agency.<\/p>\n<\/div>\n
New Delhi: <\/b><\/p>\n
Advertising industry veteran Sylvester daCunha, the creator of the iconic ‘Amul Girl’ campaign that started in the 1960s, has died, the Gujarat-based milk cooperative that owns the dairy brand said on Wednesday.<\/p>\n
“Very sorry to inform about the sad demise of Shri Sylvester daCunha, chairman of daCunha Communications last night (Tuesday) at Mumbai,” said Jayen Mehta, managing director of Gujarat Co-operative Milk Marketing Federation (GCMMF).<\/p>\n
Sylvester daCunha conceived the ‘Utterly Butterly’ campaign for Amul, the brand owned by GCMMF, in 1966 which introduced the ‘Amul Girl’ to the world which continues even today.<\/p>\n
Rahul daCunha, Sylvester daCunha’s son, is now at the helm of the advertising agency started by his father.<\/p>\n
Tributes for Sylvester daCunha poured in with senior Congress leader Jairam Ramesh recalling that Amul’s iconic leader V Kurien had acknowledged his creative genius.<\/p>\n
Trinamool Congress MP Derek O’Brien termed Sylvester daCunha as an advertising legend in a condolence message shared on the microblogging site Twitter.<\/p>\n
(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)<\/i><\/p>\n<\/div>\n