![\"Google](\"https:\/\/c.ndtvimg.com\/2023-03\/pnl1d01g_google_625x300_29_March_23.jpg\"\/ "\\"Google")
<\/div>\nGenerative AI has become a buzzword this year (File)<\/p>\n<\/div>\n
San Francisco: <\/b><\/p>\n
Google is planning to make its search engine more “visual, snackable, personal, and human,” with a focus on serving young people globally, the Wall Street Journal reported on Saturday, citing documents.<\/p>\n
The move comes as artificial intelligence (AI) applications such as ChatGPT are rapidly gaining in popularity, highlighting a technology that could upend the way businesses and society operate.<\/p>\n
The tech giant will nudge its service further away from “10 blue links,” which is a traditional format of presenting search results and plans to incorporate more human voices as part of the shift, the report said.<\/p>\n
At its annual I\/O developer conference in the coming week, Google is expected to debut new features that allow users to carry out conversations with an AI program, a project code-named “Magi,” WSJ added, citing people familiar with the matter.<\/p>\n
Generative AI has become a buzzword this year, with applications capturing the public’s fancy and sparking a rush among companies to launch similar products they believe will change the nature of work.<\/p>\n
Google, part of Alphabet Inc., did not immediately respond to Reuters’ request for comment.<\/p>\n<\/div>\n